Strategic Revenue Operations
RevOps is the foundation of your Go-to-Market Strategy
Marketing, Sales and Customer Support are all critical functions, and your organization is dependent on these teams executing efficiently and effectively for you to be successful. Unfortunately, far too often these organizations function as completely independent entities with little to no cohesion across teams, resulting in broken processes, inefficiencies, confusion, and ultimately lost revenue and customers. More often than not this is because there is no defined owner for ensuring these functions are operating cohesively and delivering an exceptional experience to your prospects and customers. In steps Revenue Operations.
RevOps serves as the operational foundation across your go-to-market teams. Typically reporting to the C-Level (CRO, CFO or COO), your “objective” RevOps team focuses on ensuring clean operational cohesion within, and across, your Marketing, Sales and Customer Success teams. RevOps maintains a specific focus on ensuring your organization is operating efficiently, is informed with critical insights necessary to grow your business, and that your go-to-market teams are aligned with your strategic objectives.
There are many reasons why RevOps should be considered a vital asset at any organization, but below are the top 3 from our perspective.
RevOps is a force-multiplier for Executive Leadership
Executive leadership should be focused on strategy, developing the vision for the future, engaging with key stakeholders, customers and partners, and driving the culture of the organization. That said, far too often Executive Leadership becomes buried in tactical day-to-day issues such as; pipeline cleanliness, diagnosing lead conversion issues, or ensuring new customers are on-boarded effectively. This leaves little time for focusing on strategy or delivering on the strategic objectives necessary for long-term growth. RevOps, done right, focuses exclusively on ensuring your customer-facing programs are operating cohesively and effectively so Executive Leadership can remain focused on the “big picture”.
RevOps enables the efficiency and insights required to scale and grow your business.
RevOps, at its core, is a comprehensive, never-ending, process improvement initiative focused on increasing revenue. Effective RevOps programs first seek alignment with an organization’s strategic plan to ensure all efforts are driving toward the same goals. To achieve your strategic objectives for growth, the entire customer-facing operation must function as a cohesive unit. This requires efficiency within, and across, your Marketing, Sales and Customer Success programs, and efficiency requires visibility. RevOps delivers strategically aligned processes, policies, reporting, measurement and systems to reduce friction and enable visibility into the critical functions that directly impact your ability to scale and grow your business.
RevOps builds alignment across Marketing, Sales and Customer Success.
As businesses grow, they tend to develop independent functional silos, each with their own agenda and success criteria. Without alignment across Marketing, Sales and Customer Success, there will be fail-points as your customers move through your process, resulting in frustrated buyers, customer churn, and lost revenue. RevOps addresses this by “objectively” implementing cohesive, cross-departmental workflows that take into account the unique challenges at each step of the customer journey, with a specific focus on ensuring a smooth transition throughout the process. In addition, RevOps is in the position to ensure goals and targets are complementary, as well as provide wide visibility into performance against critical KPIs. This allows the organization to operate as an informed single entity, able to rapidly identify and address challenges or exploit opportunities.
Let’s Get Started…
If you’d like to learn how OpsAscent can help drive your strategy and grow your business, please reach out to schedule a brief call. We look forward to hearing from you.
